Storie di Gusto

Last year, Cristina and Rolf (HEIROL’s CEO and founder) decided to take a long-standing connection one step further. They found a home in a small village in Piedmont, nestled between the rolling Barolo vineyards. A quiet place of stone streets, slow mornings, and a food culture that invites you to pause, observe, and taste.

This is where Storie di Gusto begins.

A summer shaped by recipes, moments, and meals shared in restaurants, homes, and kitchens along the way. A way of experiencing Italy not as something distant, but as something lived - one table at a time.

Italy has always been part of HEIROL’s story. Not only as inspiration, but as something that feels like home in its own way - especially when it comes to food, cooking, and gathering around the table.

A big part of this comes from Cristina, who is half Italian and spent much of her childhood in Rome. Growing up between cultures meant growing up around food - long tables, simple ingredients, and the understanding that cooking is never just cooking, but a way of being together. From this blend of Finnish roots and Italian warmth, a natural love for cooking has grown. Nothing complicated - just good tools, good ingredients, and time spent around the table.

And in Piedmont, that philosophy feels especially alive. A summer of slowing down, cooking with intention, and letting the rhythm of the land guide every meal.

And this is just the beginning.

Throughout the summer, we’ll share recipes inspired by Piedmont - simple dishes shaped by the season, the ingredients, and the moments around the table.

From everyday cooking to meals worth slowing down for, Storie di Gusto will continue to unfold one recipe at a time.